Project 3: Composing a Multimodal Argument

Terms You Should Know

  • Multimodal Argument: the strategic use of two or more modes of composing to construct a cohesive argument.
  • Communication Modes: channels or systems of communication through which intended messages are transmitted by a writer to a target audience that include (1) writing text as argument, (2) incorporating static visuals as argument, (3) incorporating dynamic visual or auditory component via a hyperlink as argument.
  • Relationships Among Modes: unifying, repetitive, supplementary, and/or complementary characteristics that enhance cohesion, interpretation, and meaning across multiple modes of communication.
  • Non-Engaged Stakeholder: a person (or group of people) who is uninvolved.


Why construct a multimodal argument? Using multiple channels of communication can educate and persuade non-engaged stakeholders and help you convey your message effectively. Meaning is conveyed to your audience through varying combinations of written text, visual and possibly auditory modes, all working together to convince your audience that your argument has merit.

What to consider when constructing a multimodal argument? Constructing a multimodal argument involves considering purpose (to educate, engage, and empower), audience (a non-engaged stakeholder who is uninvolved, unconcerned, uninterested, or not invested in an issue), and a medium (the mode of composing: text, static visual, or dynamic visual or auditory channels of communication) to present a strong, audience-focused and organized argument. As a multimodal author, you want to intentionally and imaginatively combine different modes of communication in various strategic arrangements throughout your argument to effectively and creatively convey your intended meaning.

In Project 3, you will construct a multimodal argument by combining two or more channels or systems of communication that include: (1) writing text as argument, (2) incorporating static images, and (3) connecting a dynamic visual or auditory component via a hyperlink.

Together, in one unified multimodal argument, all three communication modes will (1) educate an audience of non-engaged stakeholders about the topic you have been exploring, (2) engage the audience by convincing them that they should care about this issue, and (3) empower the audience to advance your cause by agreeing with your call to action.

Project Assignment Components

Project 3 has five parts that progress the Multimodal Argument process:

  1. A preliminary response by composing a Multimodal Argument as your early draft.
  2. Educating, engaging, and empowering a non-engaged stakeholder by composing an intermediate draft of your Multimodal Argument.
  3. Enhancing your peer review skills by responding to your peers’ intermediate draft.
  4. Mapping your revision plan to make your Multimodal Argument stronger.
  5. Finalizing your Multimodal Argument.

Each project component will target specific learning outcomes, describe the assignment, and identify the assignment weight and assessment criteria. Each project component will be introduced and supported by in-class activities and homework assignments. Project 3 is worth 30% of your final grade.